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For 20 years serving the world with excellence!
Founded in 2002 by the partnersNELSON YAMASHITA, WAGNER ASSUNÇÃOIt isWILSON IWAMA,we started our operations in a small space of 600m², having as our business front the sale of equipment for the pulp paper segment.
Today General Roller is synonymous with experience and quality in the production and supply ofRollers, Rollers, Trestles, Drums, Conveyor Chains, Sprockets and Smooth Wheels, Accessories for Conveyor Belts and Chains.
CONSTANT INVESTMENTS
With an eye on the future and with a focus on modernization, we have been accelerating our investments in recent years.
With the merger in 2016 ofgeneral rollerwith thetechnowood, we started the production of industrial chains, a sector that represented 8% of our total net revenue at the time.
The investment proved to be promising, and in 2021, we built the plant completely dedicated to this product line, which today is responsible for 50% of our annual revenue, even operating at 50% of its total capacity.
INDUSTRIAL PARK
Through efficient management, the last few years have seen growing investments, generating consolidated results:
Since 2019, we have expanded our industrial park four times, which currently has31,000m² of total area available.
General Roller has a large industrial yard to adapt the manufacture and storage of its products, from raw materials to finished products, so that we can always guarantee the quality and agility of our supply line.
Quality policy
Conquer the market consistently by offering objective solutions and responsible action. Sustained by continuous improvements, trained professionals and customer satisfaction.
We strive for excellence in service, which is why we take our commitments to the customer seriously, offering a comprehensive guarantee on our entire product line. We manufacture standardized products and customized products according to the needs of each client.
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Honor commitments made with our customers to maintain satisfaction;
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Offer quality products.
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Maintain a staff of trained employees to meet the requirements of the QMS.
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Ensure necessary resources to maintain and improve our processes.
Team
Technique
Our team has highly qualified professionals prepared to seek solutions, develop projects and offer technical assistance during and after the supply of our products.
20 years of quality
We are committed and optimistic with our projections for the future!
Our prospects are aimed at increasing production capacity, consolidating sales with the end consumer through multiple market strategies, in addition, we are strengthening our customer base by creating greater revenue diversification in partnership with multinationals.
In these 20 years of history, we have prioritized excellence in customer service at all stages of the business.
This is our growth mark.
GENERAL ROLLER.
For 20 years serving the world with excellence!
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