Quality is our focus
General Roller

Idlers General Roller
  • general roller
  • general roller
  • team member image
  • team member image

The Company General Roller

General Roller is, nowadays, a synonym of experience and quality in production and supply of Idler Rolls, Idlers, Idler Frames, Pulleys, Conveyor Chains, Sprocket and Smooth Wheels, Accessories for Belt and Chain Conveyors.



  • Our Business

    General Roller operates all around Brazil and it offers personalized service, along with competitive prices and agile deliveries.

    We seek excellence in our service, that is why we are committed to our services with our customers, offering great warranty in all of our lines of products. We manufacture personalized products and customized products according to the need of each customer.

Industrial area of General Roller



General Roller has a wide industrial area to adequate the manufacturing and storage of the products, from the raw material to the finished product, so that we can always ensure the quality and agility of our supply line.

  • general roller
  • general roller
  • general roller
  • general roller

General RollerProducts

In-house manufacturing with quality guaranteed

General RollerTeam


Our team has highly qualified professionals that are prepared to look for solutions, develop projects and offer technical assistance during and after the supply of our products.




Quality Policy

Consistently conquer the market by offering objective solutions and responsible action, supported by continuous improvement, qualified professionals and customers’ satisfaction.



Purposes of the policy
  • Honor the commitments made with our customers to keep their satisfaction;

  • Offer quality products;

  • Keep qualified staff to meet SGQ requirements;

  • Ensure the necessary resources to maintain and improve our processes.